thoughtparade

Even if they don’t choose to get in bed with Apple, video game publishers will be stuck with the 99-cent economics that Apple has established for casual gaming. Economics that will give Apple the lion’s share of the profits, much the way it has in the music industry. Have you checked EA’s stock price lately? They can’t even win with Scrabble these days.

The iPhone is already leveling the gaming business. Apple has redefined the price structure for the masses, lowering the price point for most casual games to 99-cents (or free). Sure there are still blockbusters and consoles. But unless you are a hardcore gamer, the economics of these purchases look really steep—especially when there is a platform that allows you to load games on the fly for a buck that can be manipulated through multi-touch and motion sensing.